Instawalk is a format established by the worldwide Instagram community. Instawalk is a collective, shared activity, where a group of people meet to explore a certain place/route together from a thematic perspective, e.g. Street Art.
Determination of theme
An Instawalk is usually arranged in a thematic way that participants should take photos focusing on certain objectives/topics. For searching and promotion purpose, a proper (short, original, easy-to-remember) hashtag is also needed.
Except that the theme is focusing on a certain date, festivals, holidays, or big events like election day that disturbance may occur should be avoided.
Promotion, invitation, and training
After the theme and date are set, the organizer should promote the event and invite the target group to participate. Some groups of people may find it difficult to use a camera or Instagram, so training may be needed. Participants can learn about the theme & expected objectives clearly and be empowered with freedom to take photos in their own way.
During and after the walk
During the walk, 1-30 people as a group explore the target area, and upload their photo to social media using the designated hashtag. After the walk, organisers/coordinators should compile the photos, as well as the captions and comments of them, then disseminate them in a meaningful way to enact action.
Skills: basic, average
In 2016, as part of the Helsinki Plan 2017, an Instawalk was held in Malminkartano, Helsinki. This event gathered photos and words of thoughts and ideas about what Malminkartano is like through the eyes of residents. Planners and designers also interview participants during an hour-long walk in winter and spring.