Extended Stakeholders' Engagement Cycle
Stakeholder engagement is a series of communication processes, which involve preliminary research, communication design, implementation and evaluation. Stakeholders’ engagement is highly dependent on the (1) planning culture, (2) scale and scope of the planning document, (3) stakeholders’ number and profile, (4) anticipated level of stakeholders’ empowerment, (5) planning phases, in which participation occurs, (6) availability of participatory methods and tools (Horelli, 2002). This means that stakeholder engagement processes should be tailored for each case, when the planning document is under discussion. The Extended stakeholders’ engagement cycle (The Cycle) guides you through a series of five consecutive steps, assisting you design, implement and evaluate your Public participation plan (PPP), so that that you do not start each time from scratch.